In this LinkedIn article, Dr. Marcelo Hochman challenges the growing trend of offering facelifts, neck lifts, and other major procedures to patients in their 30s and early 40s. He warns that operating too early can limit future options, create aesthetic dependency, and blur the line between physician and service provider. From “signature” 10-hour facelifts to influencer-driven requests, Dr. Hochman calls for a return to surgical restraint, evidence-based decisions, and patient counseling over cultural trends. His message to colleagues: saying “no” when it’s too soon may be the most ethical choice a surgeon can make.
Read the full article: Surgeons, We Need to Talk About the Facelift at 35
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Plastic Surgery Trends to Watch in 2026: A Surgeon’s Perspective
Plastic surgery in 2026 continues to move away from dramatic transformation and toward natural results, longevity, and anatomy-first planning. Patients are more informed than ever—and
February 9, 2026
