Permanent Make Up

Natural Beauty...Permanently 

“Swim, exercise, shower, sleep and look fresh, natural & kissable!”

Now you can look great from the moment you wake up until the moment you fall asleep. 


The Facial Surgery Center is now offering Permanent Make-up, or Micro-pigmentation. With this procedure we can enhance facial beauty and correct problematic issues by restoration or correction of the shape of unflattering or missing eyebrows, accentuation of eyes, correction of lip asymmetries and improvement of their size and shape. Stretch marks and scars can be camouflaged and areolas restored. 


The makeup solution for people who can’t wear conventional makeup due to allergies or poor eyesight, or want to simply begin the day with minimal time and effort. These procedures last for years!

DeAnna Southerland LE
AAM Board Certified, CMI
15+ years experience


DeAnna Southerland is skilled in the art of permanent cosmetics through years of experience and teaching. She is certified as a Specialist, Instructor and Licensed Medical Esthetician bringing advanced techniques to FSC that will leave you looking more youthful, healthy and vibrant. By executing the procedures in our office, she ensures that you have another well-qualified professional performing the work under Dr. Hochman’s supervision. 

Microbladed Eyebrows –  creates beautiful, sculpted eyebrows that are dimensional, look like hair, and have a soft, natural look.  This treatment lasts for 3 to 5 years, and has revolutionized the way people with very faint or sparse eyebrows look and feel about their appearance.

Permanent Eyeliner – select any color and whether you prefer thin, medium or heavy liner around your eyes.  This also lasts 3-5 years.

Lip Therapy –  new lip treatments, without injections. Lips will appear more full and symmetrical.  Treatment adds volume and color and lasts 3-5 years.

3D Lips – use of two different color selections making lips fuller and lasts 3-5 years.

Upper Eyelash Enhancement – more subtle than eyeliner, making the lashes look thicker and fuller. This lasts a year depending on client’s sun exposure.

Scar Revisions – a multi-treatment procedure can remove scars and stretch marks from your body. This is particularly popular for facial scars.

Eyelash Lift – curls your lashes to make them more visible and longer looking. Lasts 3 months.

Semi Permanent Mascara – no more clumps or mascara on your eyelids to clean away. Ready to go eyes. Lasts 3 months.

Areola Restoration – often used after breast reconstruction, reduction, or for color enhancement.


Permanent makeup has been around for a long time primarily used in reconstruction surgery processes for cancer patients. It was utilized as part of breast reconstruction, eye brow restoration and to camouflage scars. It’s an additional cosmetic option we felt would benefit both women and men. After years of advancements, permanent cosmetic application has undergone some wonderful and exciting changes and developments. Beautiful customized color pigments are chosen for your skin tone and hair color. We custom blend color for each individual. Pigment is deposited under the skin to give long lasting color with the use of a digital permanent make-up machine which creates a soft, natural looking shadow of color.  Micro Pigment Implantation is hygienic and completely safe. New anesthetics and technique produce a numbing effect for eyebrows, eyeliners and lips, that allows for applications with minimal discomfort. Refined techniques and state of the art equipment greatly reduce the time involved to perform your procedure. 

Who Benefits from Permanent Make UP?     Men as well as women   

  • Busy people with little time to apply  make up
  • People with allergies to conventional make up
  • Anyone who desires freedom from daily make up application
  • Those who are active in sports, etc.
  • Those with oily skin who tend to shed make up easily
  • Burn survivors and people with skin flaws
  • Sufferers of alopecia, vitiligo and trichotillomania
  • Men and women who seek correction of asymmetrical facial features
  • Entertainers, actresses and models 
  • Those who wish to look their best all of the time!

Frequently Asked Questions

  • Is this procedure painful? Topical anesthetics are used to minimize discomfort.
  • Do I have a choice of colors? Definitely! There’s a wide spectrum of colors from which you may choose.
  • Do I have a choice in the placement of the pigments? Of course, design and placement will be determined during your consultation.
  • What is involved in recovery? There will be slight swelling and redness in the skin, which subsides quickly. You may resume normal activities immediately after the procedure. Complete healing take one to six weeks while the pigmentation matures and reaches its final color.
  • How long will the make up last? It will last for years. Touch ups will keep the pigmentation vibrant.


PERMANENT MAKE UP SHOULD BE…Fresh and Natural Looking

          DeAnna with student

DeAnna’s Credentials:

Trained as Medical Esthetician and Certified Laser Technician with ELOS Technology in Alabama

Licensed as Certified Permanent Cosmetic Specialist 

Worked at Bristol Plastic Surgery Center using all three of my areas of expertise

Founder, owner & instructor of school for training permanent cosmetics methods, application and techniques

Extensive training in Transforming Facial Treatments with Visual Changes at DerMed Institute in Atlanta, GA

Ongoing education in many areas adding helpful anti-aging modalities



You can find non certified, untrained technicians who illegally perform the procedures and have lower fees, but would you trust your face to them?



 These three had Micro-Bladed soft, feather eyebrows, eyeliner and lip therapy  

                                                                                                                                               All photos above taken immediately after procedures


                    Eyebrows after 30 days                                                    Replaced eyebrows                                            


                Natural lips                             3-D lips                  Eyebrows, liner, lips 30 days

Call 843-571-4742 to schedule a free consultation.

If there are no contraindications, medical history or medication conflicts, we can do the procedure the same day with client approved patch test.

The Technique of application for permanent cosmetics only requires 2 treatments, 3 weeks apart that generally last 3 1/2 to 5 years, depending on client’s sun exposure and skin care protection.

Clients pay for BOTH applications at the 1st application. The next visit is for a scheduled Touch Up at no charge at 3 weeks post procedure.



DeAnna is also offering training for one of the top ten fastest growing specialties

in the beauty industry world through the


located in Charleston, SC at The Facial Surgery Center

In the 12 years since she opened The Permanent Cosmetic Training Institute she has welcomed and trained hundreds of student from around the world with dedication and enthusiasm for a career she loves.

Join us for an in depth education in this exciting, rewarding and booming career in Permanent Cosmetics. This information-packed class includes step-by-step instructions, supervised hands-on procedures and live demonstrations of permanent eyebrow, eyeliner, beautiful natural full lips, areola and scars camouflage. Lectures include OSHA compliance, State Compliance, color selection, insurance, general application, tips for beginning or advanced technicians, consultation topics, communication, business administration and procedure techniques. Fundamental classes also include the following breakdown for the 100 total hour’s course: 40 hour prerequisite training manual, 6 day 60 hour academic/practical clinical course.

WITH YOUR PAID TUITION OF $6,700.00 (Deposit Disclaimer: $500.00 Non-Refundable Deposit Required)
Machine ~ Needles ~ Pigments for All Skin Tones ~ 3D Lifelike Practice Mold ~ Manual
Enough supplies in your complimentary permanent cosmetic kit to perform permanent makeup application on 10 clients! Permanent Cosmetic Training Institute also supplies live models in which students will perform permanent makeup application.


(843)209-6129 or email:

Training Class Dates:


Jan 21-26th 2018

Feb 18-23rd 2018

March 18-23rd 2018

April 22-27 th 2018

May 20-25th 2018

June 17-22 2018

July 22-27th 2018

Aug 19-24th 2018

Sept. 23-28th 2018

Oct 21-26th 2018

Nov 18-23 2018

Dec 9-14th 20018